What Google tells us about the global obsession with sport

By Simon Kuper

Last year, the world carried out many more Google searches for the footballer Cristiano Ronaldo than for the then US president George Bush.

We know this, thanks to possibly the most advanced public-opinion tool ever invented: Google’s own “Insights for search”, launched last year. This tool could sweep away all the surface-scratching consumer data and dubious surveys to tell us what the world really cares about.

Every day, more than a billion people search on Google for information. Much of what they search for is sport. In fact, checking sports “news” online is now probably the most common way of consuming sport, ahead of watching or playing or talking about it. “Insights for search” tells us what people search for. It also locates searchers geographically, down to the level of individual US towns.

Here are some initial findings about the world and sport:

●The most searched-for athletes in the world since 2004 (when Google’s public records begin) seem to be: Cristiano Ronaldo, David Beckham, Ronaldinho, Tiger Woods and Lance Armstrong. (The exact order is hard to establish, as it depends on whether searchers looked for the athletes’ surnames only or their full names.) I tried many other candidates – Roger Federer and Kobe Bryant, for instance – and this quintet won.

●Since 2004, Beckham has inspired as many searches worldwide as Bush. The country that in 2009 continues to devote the highest proportion of its searches to the Englishman is, incidentally, Burma.

●Globally, Cristiano Ronaldo would have beaten Bush even more thoroughly last year but for the boost the president got from the very popular news item that San Franciscans had voted not to name a sewerage plant after him. In all the world, Angolans have searched most devotedly in 2009 for the sulky Portuguese winger. Even Americans have searched more for Ronaldo this year than for many of their own best athletes, such as Alex Rodriguez, Derek Jeter and Shaquille O’Neal.

However, we shouldn’t exaggerate Ronaldo’s fame. So far this year, Michael Jackson has beaten him globally by a factor of about 12. Jackson also leaves Barack Obama standing. (“Insights for search” only reports a search’s relative popularity, not its absolute frequency.)

●Football – the gridiron version – was the most searched for team sport by Americans in 2008, but soccer lagged only marginally behind baseball and basketball. The relative proportions were: football 38, baseball and basketball 18 each, soccer 16. Worryingly for soccer, though, its search trend in the US has been flat since 2004.

The US town most likely to search for football was Columbus, Ohio. The keenest football-searching state by a mile was Alabama. There was a striking political divide between “football states” and “soccer states”: eight of the 10 states that devoted the highest proportion of their searches to football voted for John McCain in last year’s election, while nine of the top 10 soccer-searching states voted Obama.

●Worldwide, US sports clubs are relatively puny brands. The New York Yankees, Boston Celtics and New England Patriots – biggest in their sports in recent years – have each inspired only about a fifth as many global searches as Manchester United since 2004. Real Madrid’s lead is even bigger: it has prompted almost seven times as many searches as the Yankees, the most searched-for American team.

Some peculiarities: Filipinos search for the Celtics even more than Americans do. Kenyans seem to be the world’s keenest followers of Manchester United, though the Irish and Malaysians also search for United more than Britons do. And El Salvadorans adore Real Madrid.

●Sport has a big impact on a nation’s brand. Searches for “Spain” and “Germany” in 2008 peaked during football’s European championship. No other political or economic or trivial event involving these countries inspired nearly as much interest.

Copyright The Financial Times Limited 2009

Source: The Financial Times Ltd.

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Flop

In poker, the flop refers to the dealing of the first three face-up cards to the board, or to those three cards themselves, in community card poker variants, particularly Texas hold 'em and Omaha hold 'em.

The three cards are dealt simultaneously following the completion of the opening round of betting. After the flop, there is a second round of betting, which is followed by the dealing of a fourth, or turn, card; and a fifth, or river, card. The three cards are often dealt face-down in a stack, then the stack is turned face-up and quickly slid to one side to expose all three cards, such that a player cannot be seen to be reacting to one particular card.

After the flop, a player will have seen five of the seven cards that will make up their hand at the showdown. While the flop marks the point at which players have significant information about the value of their hand, three more betting rounds are still to be played out.

There are 22,100 possible different poker flops

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River

The river card is the final card dealt in a poker hand, to be followed by a final round of betting and, if necessary, a showdown. In Texas hold 'em and Omaha hold'em, the river, also called fifth street, is the fifth and last card to be dealt to the board, after the flop and turn. In seven-card stud the river is the final downcard dealt to each player, although in certain circumstances (such as when there are insufficient cards remaining in the deck to deal a card face down to each player remaining in the hand) the river is dealt as a face-up community card.

The river can change the fortune of a game by delivering one player a card which they need to beat another player's already completed hand. A player losing the pot due only to the river card is said to have been 'rivered' or 'drowned at the river'. Chancing the game on the river card is called 'living by the river', because of the dangers involved, and winning is called "sucking out"

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Turn

The turn card or fourth street, in poker, is the fourth of five cards dealt to the board, constituting one face-up community card that each of the players in the game can use to make up their final hand.

Typically found in community card poker games like Texas hold 'em and Omaha hold 'em, the turn follows the completion of the second round of betting after the flop, and is immediately followed by a third round of betting which concludes with the river.