Dafabet announced as official main club sponsor

The Club is pleased to welcome Dafabet as our Official Main Club Sponsor having entered into a two-year agreement.

A leading Asian online betting website, Dafabet has grown rapidly over the past 18 months and is now established as one of the top sportsbook brands in the world.
In 2012 Dafabet was ranked 21st in the prestigious eGaming Review Power 50 list of online gaming operators.



As part of the agreement, the Dafabet logo will feature on the home and away Villa shirts and the company will enjoy a host of sponsorship benefits.
"We're pleased to announce our partnership with Dafabet," said Villa Chief Executive Paul Faulkner.
"There is a real sense of excitement, anticipation and optimism as we look forward to the new season, building on the solid foundations we have in place.
"This will be a good and positive partnership for the Club and we are looking forward to working together with Dafabet as we continue to build and move the Club forward.
"Crucially for us, during negotiations Dafabet displayed a strong willingness to work with us in our continued support for Acorns and we look forward to progressing some ideas around that in the near future."

Dimitris Karatzas, Managing Director of Online Betting and Gaming at AsianBGE, said: "After entering the Premier League last season as international betting partners to two clubs, we saw the increased potential of becoming an official club sponsor.
"All of the team here are football mad, supporting sides from all around the world. It's no cliché to say we love, live and breathe the game with extreme passion.
"It's a very significant and proud moment for us to form such a partnership with Aston Villa, a side steeped in tradition.

"We are delighted to see Dafabet on the front of such a well-recognised shirt and to be associated with a club respected throughout the footballing world. I am sure all the fans will agree the kit looks great.

"We look forward to the new season and hope this partnership continues well into the future."
John Cruces, Head of Sponsorships at Dafabet added: "The Premier League is second to none in the world of football, simply speaking it's the most exciting and recognised league in the world.
"To be associated with one of the oldest and most successful clubs in England will help us achieve our aim of making Dafabet a household name - not just in Asia, where the majority of our players are currently from, but worldwide."

Acorns Chief Executive David Strudley said: "The ongoing support shown by the Club and fans for Acorns is immeasurable and clearly demonstrated by their efforts to include us in their discussions with Dafabet.

"We are extremely grateful to both AVFC and Dafabet in what is a crucial year as we celebrate 25 years of caring and look to a future where we can help to provide care and support to each of the 2,000 plus life-limited and life-threatened children in the region."

Swans unveil new shirt sponsors GWFX

Swansea City has agreed its largest sponsorship deal in the club’s 101-year history with GWFX.

http://www.gwfx.com/

GWFX is one of the core brands under the fast growing global financial services provider Goldenway.

The deal was announced today at the unveiling of the club’s new kit for the 2013/14 season creating a partnership that will help both Goldenway and Swansea City grow their presence in existing territories and also expand into new markets, especially the Greater China area through a number of joint initiatives.

Goldenway will be proudly displayed on the front of all Swansea City’s match and replica shirts for the new Barclays Premier League campaign.

As a fast growing company with global ambitions Goldenway understand how The Barclays Premier League is a proven platform to build emerging market brands and will utilise the Premier League’s massive Asian fan base that makes up over 30% of the total global audiences, including live match broadcast into over 200 million households in China.

Working with sports marketing experts, SportQuake, Goldenway identified Swansea City as the ideal partner having been greatly impressed by their achievements in rebuilding the club over the past 10 years, rising through the divisions to become an established Premier League club culminating in winning the Capital One Cup this year.

Swansea City vice-chairman, Leigh Dineen, said: “We are delighted to confirm Goldenway as the club’s main sponsor.

“It is the first time Goldenway has invested in football sponsorship and we are honoured that they have entrusted us to carry their brand into the Barclays Premier League and the world stage.

“It shows how far we have come over the last decade, on and off the pitch, and I’m convinced that this new partnership will help take our global profile to a whole new level.

“Goldenway is trusted by investors throughout the world. They are leaders in the financial industry and I’m sure that we can establish a fantastic working relationship together as we drive both businesses forward over the next 12 months.”

Goldenway UK Director, Darren Vickers, said: “Goldenway are excited to be the new official sponsor of Swansea City AFC. The Goldenway ethos shares the same spirit and values as Swansea and we see sponsoring one of the Premier League’s most exciting sides as a key marketing opportunity to help communicate our corporate philosophy.

“We pride ourselves on the speed and quality of service and we consider the high profile partnership between a Forex company and a football club as a natural fit for the future ambitions of both the club and business.”

Goldenway is an international finance company having diversified business operating in London, Auckland and Hong Kong. The Company prides itself on developing its own world class trading platforms that are tailor made to meet their customer’s needs. A full range of online trading services are provided, including foreign exchange trading, CFDs, precious metals, securities & futures and asset management.

The deal was sourced and negotiated by sports marketing consultancy, SportQuake, who will also assist in managing the sponsorship.

SportQuake are sport marketing experts who specialise in helping consumer brands understand and use sport to deliver their marketing and commercial objectives.